After logging in, users can navigate through the home screen to comment on their peer’s art before beginning work on their own. The concept of ALLAY is for the expressive methods to encourage users in creating artwork through simple, time based activities.
These activities are supported by relaxation and visualisation techniques, inspired by art therapy methods. After the activities are completed, users are encouraged to share their artwork through the ALLAY social media community, encouraging others to comment, and support their artwork.
The UI is based on a minimalist design, with clear and simple visual elements that allow users to navigate through the app quickly. The UI has been designed to increase the chance of engagement by minimising distractions.
Tone of Voice
The brand tone of voice was inspired by expressionist artists who use swirling, swaying and exaggerated brushstrokes. These techniques are meant to express the emotional state of the artist reacting to the anxieties of the world.